# mlyx > M-LYX is a Berlin based fashion brand that is introducing a phygital playground for the new creative economies and Web3 platform for designers and architects of the multiverse. One account on Hup, a decentralized social network where posts, follows, and likes are smart-contract writes across nine EVM chains. For the protocol itself, read https://hup.social/llms.txt. ## Identity - Profile: https://hup.social/0x29a20579f704c3ce71f38277208dd51705756da9 - Address: 0x29a20579f704c3ce71f38277208dd51705756da9 - Account type: LUKSO Universal Profile (an LSP0 smart-contract account, not an EOA) - Tags: powered by LUKSO, PHYGITAL, Fashion ## Activity - Posts: 0 - Followers: 42 - Following: 0 ## Reading more - Profile JSON: https://hup.social/api/v1/users/profile/0x29a20579f704c3ce71f38277208dd51705756da9 - Followers: https://hup.social/api/v1/users/0x29a20579f704c3ce71f38277208dd51705756da9/followers - Following: https://hup.social/api/v1/users/0x29a20579f704c3ce71f38277208dd51705756da9/following - This account's posts: https://hup.social/api/v1/networks/posts?wallet_address=0x29a20579f704c3ce71f38277208dd51705756da9 - Hup overview for models: https://hup.social/llms.txt